Testimonials

We've found Anne to be a very adaptable resource. She has written and designed a great range of documents for us including Announcements, an Employee Handbook and our quarterly Staff Newsletter. We've valued her editing and document design skills, and particularly her ability to write in a very reader-friendly style.

Margaret Douglas

Manager of Human Resources, Interflow Pty Ltd
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Our company had drafted a new brochure which was almost ready to go to print when I met Anne. Whilst I had been quite happy with the text we’d come up with, I asked Anne to review it. Her suggestions were very relevant and made for a better defined end result. We had a very short time frame to work with and Anne was also able to come up with the text overnight which was a great help.

Ted Wrigg

Managing Director, Web105
www.web105.com.au
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We were introduced to Anne at Sheer Communication during the process of setting up our website. Due to our foreign background, we needed help in correcting our grammar and writing the content. Anne has always been very professional and courteous. The result that she came up with is far better than what we had imagined.

Rachel Lin

Owner, Gren Pty Ltd (Refrigeration, bakery and hospitality equipment)
www.gren.com.au
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We had been trying to put together the text for our website for quite a while – it was a great relief to have Anne come in and take it on. She has a marvellous command of language and was able to communicate exactly what we wanted our site to say in a way that is easy to understand.

Gai Filocamo

Practice Manager, Frank Filocamo Optometrists
www.focusonvision.net.au
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Over the past 12 months, I’ve drawn on Anne’s writing and design skills to help us construct a range of marketing materials. This has included an invitation and media release for a very successful client event, as well as client-friendly letters which have aided us to better communicate with our client base. An essential for business in these times! Anne has also coached us on matters of communication and marketing, helping us to consider the pros and cons of our communications strategy so that it continually conveys an effective message to our target market. We’ve very much appreciated Anne’s wisdom and knowledge in these areas.

Don Swanborough

Business Development Manager, Five Pillars Financial Services
www.fivepillars.com.au
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I had been struggling to put the text together for my website for some time when a client recommended Anne from Sheer Communication to help me. I found Anne to be understanding of what I was looking for, and a great communicator. My main aim with my site was to promote the sales of my products, and Anne was able to achieve this with her writing. I would recommend Anne to any business.

Carmel Pizzata

Director, Alpha Natural Spring Water
www.alphawater.com.au
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Anne not only writes in a way that engages people and helps them to hear and respond to the message being communicated, she is a totally dependable person who impresses with her ability to deliver.

Margaret Munoz

Founder and Director, Tangible Results
www.tangibleresults.com.au
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Sheer Communication offers expert copywriting that creates great results.

Jess Farrell

Client Manager, Build On Bookkeeping (Bookkeeping for the building industry)
www.buildonbookkeeping.com.au
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Before working with Anne I had spent a significant amount of time trying to get the content for our new website right – and I was not happy with any of my attempts. Anne came in and spent time understanding what I was trying to convey before taking over the whole process. Within a very short time and after only a couple of minor revisions, she had come up with the right words and a compelling message, plus she had made the entire process so simple for me.

Richard Forrest

Managing Director, Forrest Marketing Group (Lead Generation)
www.fmgroup.com.au
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Anne Farrell of Sheer Communication has been commissioned by Elmich Australia Pty Ltd to write press releases and advertorial, including layout and design. Anne is a very professional and conscientious person. She is creative, her presentation style is excellent and she completes assignments on time and within budget. I would highly recommend Anne to any company that is seeking the services of a fully dedicated, professional person that is prepared to give more than a 100 percent effort.

David Oliver

Managing Director, Elmich Australia Pty Ltd (Designer, manufacturer and distributor of versatile landscape engineering products)
www.elmich.com.au
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We enlisted Anne's help on a number of important projects over the past few months. A sales letter of Anne's yielded a 20% sale rate and made some of the largest sales our company had ever made. She also helped construct a highly complex and confidential document in a very short time frame with accuracy and care. Anne has also managed some large mail out campaigns on our behalf and written resumes and references for staff. We've really appreciated her talent with words and ability to meet tight deadlines.

Lance Brooks

Managing Director, Brooks Distribution Solutions
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Thank you, Anne, for helping us with our marketing letters and brochure - we were very impressed with how well you understood our business from an initial meeting, and how you obviously did your own research to fill in the gaps. The material you wrote for us was almost perfect in content and tone at first attempt and we were very pleased with your suggestions about layout and design, and your willingness to go the extra mile to get the appearance of the brochure just right. You did all of this within our short time frame and for what we considered a very reasonable price. Thank you for your professionalism, your skill with words and your total customer focus.

Jill Baker and Baker and Baptist Pty Ltd

Executive and Board Performance Reviews
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I’ve been working with Anne on a regular basis. Her quality of work is outstanding, but most of all I appreciate her reliability and her strong customer focus. Anne is fun to work with and always under promises and over delivers. I would highly recommend Anne to anyone and I will definitely keep using Anne for any copywriting needs of my clients.

Sonja van den Bosch

Managing Director, TwinLife Total Marketing Solutions
www.twinlife.com.au
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We recently engaged Anne to help prepare a business award application on Eagle Insurance Broker's behalf. We very much appreciated Anne's ability to identify a powerful metaphor in the information we supplied to her, and how she was able to weave that throughout our submission. It made it a much more compelling document and she was able to capture what we wanted to express about our company very clearly, and to deliver a great result within deadline.

Matthew Denehy

Managing Director, Eagle Insurance Brokers
www.eagleinsurance.com.au
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Anne, thank you for turning my ideas, thoughts, passion and vision for Creating Balance into words. You exceeded my expectations in all areas; you gave my articles the 'wow factor'!

Dympna Kennedy

Creating Balance
www.creatingbalance.com.au
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Anne has developed website content and undertaken brochure design and development for GSA. After a concise and focused interview on what GSA does and minimal phone follow ups, Anne took the interview, a bunch of facts and figures, did some cross checking to some government websites laced with 'bureaucratise' and transformed it all into clear, informative and user friendly copy that summarised our work neatly and concisely. She embodies her company motto, 'Say it well'. I have no hesitation in recommending Anne's work to any potential client.

Rick Eardley

Director, Grants Spectrum Australia
www.grantsspectrum.com.au
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Anne did an amazing job writing copy and editing text for my dental laboratory website. Even though she was not familiar with the dental laboratory industry before she started, I was impressed by her enthusiasm for learning about the services we offer so she could write about them clearly and with authenticity. She was a really valuable part of the team that brought my website to life.

Nik Prieston

Principal, Aceram Dental Lab
www.aceram.com.au
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Anne has been an integral part of my business in helping clients to generate better online leads. I have engaged Anne to write search engine optimised copy for my client's websites that also appeals to their customers, and my clients are always very pleased with the quality of her work. She is generally able to nail it in the first draft, which makes it simpler for everyone involved. I have also engaged Anne to write the copy for my own websites and have been very happy with the outcome.

Brent Eaton

Director, Sales Sauce (Online Lead Generation)
www.salessauce.com.au
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Really appreciate you getting the copy to us so quickly - reads great - wonderful work!

Renato Parletta

Managing Director, iinsight
Online Rehabilitation Practice Management
www.iinsight.biz
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I have to say Anne's copywriting workshop today was excellent! I have attended many courses over the years, and as a busy business owner, this one gave the right information in the right time frame. This course would definitely suit businesses who are trying to build a better business.

Kevin Rack, Mabuzi

Custom T-shirts, promotional merchandise
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Advanced Buildings has engaged Anne Farrell of Sheer Communication to write copy for our website, promotional brochures and newsletter. She has also written speeches for representatives of our company who were asked to speak at an industry event. We've used Anne's services over a number of years because she is quick to understand the task at hand and she delivers copy with great readability within deadline. 

Stephen Barlow

Managing Director, Advanced Buildings
Building Reinstatement and Restoration Services
www.advancedbuildings.com.au
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I engaged Anne to write material for our legal website. I have been delighted with Anne's service. The material she produced is well written and fits the description we provided to her. She also produced the material within our time requirement. It has been a pleasure working with Anne and I have no hesitation in recommending her services.

Peter Clinch, Partner, Clinch Long Letherbarrow with Cropper Parkhill

www.cll.com.au
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